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Red Bank, NJ / --:--:-- EDTTaking on new firms this month

The marketing arm that feeds the pipeline.

The marketing department your firm would otherwise have to hire. Seven disciplines, one loud brand, so your firm is impossible to ignore.

Book a discovery sessionA partner replies the same business day.

The Liaixon kitliaixon.marketing

  • BRAND GUIDELINESVOL. 01

    MARKETING

    Get seen. Stay handled.

  • Get seen.
    Stay handled.

    LIAIXON.MARKETING

  • NOW BOOKING

    MARKETING

    LIAIXON.MARKETING

    Get seen. Stay handled.

  • Awais Naeem

    Liaixon Marketing

    LIAIXON.MARKETING

  • DISCOVERY SESSION

    Booked

    THU 10:30 EDT

    WITH A PARTNER

    LIAIXON.MARKETING
  • liaixon.marketingRed Bank, NJ

    NOTE 14 OF 52

    Get seen.
    Stay handled.

    1,284 likes

    liaixon.marketing One system behind the firm: brand, site, content, ads, CRM.

Concept imagery

The problem

The biggest problem isn’t your competition.It’s beingforgotten.

000

Days since the firm last showed up

With a system behind it, the answer is always today. That is the work we take off your desk.

custom home builder near me

Page 2Nobody scrolls here
Northpoint Custom Homesnorthpointcustom.com
Your firmyourfirm.com
Brightwater Design Buildbrightwaterdb.com
Kestrel Constructionkestrelbuilds.com
Ridgeline Buildersridgelinenj.com
Saltmarsh Homessaltmarshhomes.com
Harborview Homesharborviewhomes.com
Coastline & Co.coastlineco.com
Illustration. Firm names invented.

Track record

The team behind it has done this before.

Brand, web, social and paid work for builders, developers and interior studios, run by the same people who will run yours.

Worked with

  • BayfordBridge
  • CRM Construction & Development
  • Madera Homes
  • Diva Homes
  • OSI Climate Technology
  • Naya Source
  • Framily
  • Madera Homes

    2,944Conversations started for an interior design firm in six monthsMeta lead generation
  • Madera Homes

    1.9MViews on one interior studio's social channelsMeta Business Suite
  • Diva Homes

    408Leads for a second interiors firm, July to OctoberMeta lead generation
  • Liaixon Marketing services

    7Disciplines run by one accountable team

Track record of the Liaixon Marketing team, delivered before Liaixon. Not Liaixon client results.

Seven disciplines, one team

The whole marketing department. One brief.

Websites, brand, social, search, paid, video and LinkedIn, run by one accountable team so every channel looks and sounds like the same firm.

01 / 07Websites
CRM Construction and Development site on a laptop over dark steel slats

Real workCRM Construction & Development / Developer website

CRM Construction and Development mobile site on a phone resting on dark rock
Mobile

Website design & build

Premium websites with front-end experience, back-end SEO, and system integration handled as one build, not three vendors.

What you get

  • 01Designed around how your buyers decide, not a template
  • 02Built for speed, accessibility and search from the first line
  • 03Forms and booking connected to the systems you already run
02 / 07Brand
Framily brand applications: bus, tote, cups and shirt

Real workFramily / Brand identity

Brand identity

Logo and identity systems built for firms whose current branding is inconsistent or dated, delivered as a complete guideline book.

What you get

  • 01Logo suite, colour, type and voice
  • 02Templates for signs, listings, decks and social
  • 03A guideline book anyone can apply
03 / 07Social
BayfordBridge social posts laid out as a printed grid

Real workBayfordBridge / Social visual system

BayfordBridge social feed on a phone beside printed posts
Feed

Social media management

Consistent branding and a steady content cadence across channels, so the firm's presence matches its reputation.

What you get

  • 01Monthly calendar agreed in advance
  • 02Posts and short video produced in the brand
  • 03Published and monitored across channels
04 / 07Search
Sunrise aerial of a new neighbourhood under construction
best home builder in monmouth county

AI overview

For custom homes in Monmouth County, buyers most often mention your firm for build quality and clear timelines.

Concept imagery

Google Search Console for a client site: 10.4K clicks against 3.09K the previous six months
Real result: 10.4K clicks

Organic visibility built over time, measured on enquiries and discovery sessions, not vanity metrics.

What you get

  • 01Technical SEO and site structure
  • 02Local search and business profiles
  • 03Content written to be quoted by AI assistants
05 / 07Paid
Madera Homes Meta performance overview: 2,944 conversations over six months

Real workMadera Homes / Meta lead generation

Madera Homes social insights: 1.9M views and 435.2K reach
1.9M views

Paid acquisition

Google, Meta, and LinkedIn campaigns run against cost per meeting, with reporting a partner can read in two minutes.

What you get

  • 01Google, Meta and LinkedIn campaigns
  • 02Landing pages built for each campaign
  • 03Tracking from click to booked meeting
06 / 07AI video
Show home table with a brochure and business card

“Three homes just listed on the river. Let me walk you through them.”

Principal avatar, take 10:24 / 1:02

Concept imagery

AI video & avatars

Train once, then generate ongoing video content without putting the principal in front of a camera every week.

What you get

  • 01One training session with the principal
  • 02Scripts written in the firm's voice
  • 03Videos for listings, updates and social
07 / 07LinkedIn
BayfordBridge leadership LinkedIn banners

Real workBayfordBridge / Leadership LinkedIn banners

BayfordBridge company page cover on a laptop screen
Company page

Founder‑led LinkedIn

The partners' own profiles run as a business development channel: content, outreach, and follow-up operated as one system.

What you get

  • 01Profiles rebuilt to match the firm
  • 02Posts written in each partner's voice
  • 03Targeted outreach to the right firms and people

The connected system

One foundation. Everything connected.

Most firms hire five vendors for five pieces. We build it the way you build: foundation first, every floor tied to the same core.

01 / 05Layer

Brand identity,the slab.

One mark, one palette, one voice. Every sign, listing, post and proposal is recognisably the same firm, because everything else stands on it.

  • Logo suite
  • Guideline book
  • Templates

02 / 05Layer

A site built to convert,the front door.

Fast, clear and built around one next step, so a visit turns into a conversation instead of a closed tab.

  • Design and build
  • Search foundations
  • Forms and booking

03 / 05Layer

Content that builds community,the floors.

Social, video and the partners' LinkedIn on a steady calendar, so people follow the firm between deals and remember it when they are ready.

  • Monthly calendar
  • Short video
  • Founder posts

04 / 05Layer

Ads that bring qualified traffic,the sign on the roof.

Google, Meta and LinkedIn campaigns aimed at the buyers and owners in your area, judged on cost per meeting, not clicks.

  • Campaigns
  • Landing pages
  • Click to meeting tracking

05 / 05Layer

A CRM that closes and keeps clients,the service core.

Every form, call and booking lands in one pipeline, gets a reply in minutes and is followed up until there is a meeting or a clear no.

  • One pipeline
  • Automated follow-up
  • Reporting

All fiveConnected

One strategy,over all of it.

The ad points at the page, the page points at the calendar, the CRM follows up. One team owns every link, so nothing leaks between vendors.

Capture, nurture, close

No enquiry waits. None goes cold.

NNavesink Realty GroupInForm0Call0Calendar0Mon 08:00
Enquiries
0
Follow-ups
0
Booked
0
Signed
0

One sample week for Navesink Realty Group: 14 enquiries captured from website forms, inbound calls and calendar bookings, each answered in 4 min and followed up by SMS, email and voicemail. 11 discovery sessions booked that week, 38 this month.

The one number we report

Discovery sessions booked this month.

  • Likes
  • Impressions
  • Followers
  • Reach

Not likes, not impressions: meetings with people who want to talk to your firm.

Before Monday
27
This week
11
First reply
4 min

How it runs

The audit comes before the pitch.

Step 01Before the first call

Audit before the pitch

We read your website and social presence first. The first conversation opens with the specific issues found, never a generic pitch.

navesinkrealty.com6.8 s

Welcome to our website

No CTA
IG
1234

Found before the call

  1. 1Headline says nothing about who you serve
  2. 2No way to book a valuation above the fold
  3. 3Last Instagram post: 94 days ago
  4. 4Mobile load 6.8 s, half of visitors leave
Step 02Before anything starts

Marketing Assessment

Written findings across your website, social, brand, search and paid, the configuration we recommend, and a fixed budget in writing.

Liaixon Marketing

Marketing Assessment

Prepared for Navesink Realty Group

p. 1 / 9

01 Findings

  • Website4/10
  • Social3/10
  • Brand6/10
  • Search2/10
  • Paid5/10

02 Recommended configuration

  • Brand refresh
  • Site rebuild
  • CRM and follow-up
  • Local search

03 Budget

Fixed, in writing, before anything starts.

Signed
Agreed
before work
starts
Step 03Built first, once

The Foundation

Brand identity, a website that does its job, and the tools that turn visitors into conversations.

Brand identity

NNavesink
Realty Group
Website design & build
NBook a valuation

Homes on the Navesink, sold with care.

Lead tools on the site

What is your home worth?

AddressEmail
Get my valuation
Built once
Step 04Then, every month

The Growth Engine

Social, founder-led LinkedIn, outreach, SEO and AI search, local search and paid ads, run every month and reported on one number.

November

Growth Engine, month 4

MonTueWedThuFri3Social4LinkedIn5Outreach6Social7Paid8SEO9Social10LinkedIn11Local12Social13Outreach14Social15Paid16LinkedIn17Social18Social19SEO20LinkedIn21Social22Outreach
Month-end reportDiscovery sessions booked38

Where it starts

Step 01 starts with your site.

Every engagement is proposed individually after we hear the scope. A partner replies the same business day.

Selected work

The work,
at full size.

Three pieces for a builder, a land developer and a contractor. Identities, websites and the campaigns built on them.

22 pieces on the work page. Delivered by the team before Liaixon, for real clients.

See all work

Case studies

Two briefs.
What changed after.

A builder and a developer: where they started, the move we made, and the numbers that moved.

All 3 case studies

Interior design studioPakistan

Madera Homes. 2,944 conversations for an interior studio in six months.

  1. 01BeforeDay one

    A high ticket interiors studio with beautiful projects and an inbox that only filled through referrals.

  2. 02The move6 months

    Meta campaigns built around finished rooms and walkthrough video, with messaging as the conversion, so every lead arrived as a conversation, not a form.

  3. 03AfterSince 2024

    Referrals stopped being the only source of work. The studio's channels reached 1.9M views.

Messaging conversations started
2,944
Cost per conversation
PKR 74.74
Views on the studio's channels
1.9M

Meta lead generation / Social media / Creative

Read the full case

Residential land developmentUnited States

BayfordBridge Investments. Turning land into lasting landmarks, online first.

  1. 01BeforeDay one

    A land entitlement firm whose reputation lived in the partners' network, with little online that explained the work to a landowner, a builder or an investor.

  2. 02The moveOngoing retainer

    A website that explains entitlement in plain terms, investor and leadership pages, a social post system in the brand blue, and LinkedIn banners and a weekly posting rhythm for every partner.

Disciplines delivered as one engagement
4

Website / Social system / Founder LinkedIn / Investor pages

Read the full case

Results

The numbers, each with its source.

All 6 results
Messaging conversations started for an interior design studio
2,944

Madera Homes. Meta, 6 months, PKR 74.74 per conversation

Organic clicks in six months, 3.09K to 10.4K, average position 20.9 to 14.2
3.4x
Views across a retail brand's social channels
8.7M
Reach for one interior studio, interactions up 474.8%
435.2K
Online orders in a year from paid and organic
1,394

Track record of the Liaixon Marketing team, delivered before Liaixon. Not Liaixon client results.

Read my site

Your site,
marked up in red.

Type your address. We fetch the raw HTML of your home page and mark up six things anyone can verify. No scores, no guesswork. Every engagement opens with this read.

On the desk below: a sample page, marked up the same way yours will be.

Sample proof / alderpine.comRead on request

Home
https://alderpine.com
Alder & Pine Homes

Welcome to Our Website

Liaixon Marketing / Read my siteSix checks / 1 of 1

Sample pageAn illustrative firm, read the same way yours will be.
3of 6 need workalderpine.com
  1. 01Title tagNeeds workTitle tag: "Home". 4 characters, too short to say what the firm does or where.
  2. 02Main headlineIn placeThe h1 reads "Welcome to Our Website". It is the first line a buyer reads: does it say what you do, and for whom?
  3. 03Search snippetNeeds workNo meta description. Search engines write their own snippet from whatever text they find.
  4. 04MobileIn placeMobile viewport tag set. The HTML alone weighs about 386 KB.
  5. 05Share and search signalsNeeds workNo social preview image and no structured data. Shared links show no picture, and search and AI answers get no structured facts about the firm.
  6. 06Social linksIn place1 social profile linked from the page: Facebook.

Six checks are what any page shows from the outside. Read yours above, or bring it to the session: we go further, into social, brand, search and paid.

Book a discovery session

In their words

Said by the people who sign off.

Principals at builders, brokerages and developers, on what changed once the work was live.

From the first discussion to the final launch, the process was smooth and transparent. Dosaic understood what we needed and delivered a website that performs beautifully and feels effortless to use.

CRM Construction and Development site on a laptop on warm stoneLenCEO, CRM DevelopmentWebsite design and buildPublished on dosaic.com

The people

The two you meet first.

No account managers in between. The people on your first call are the people who answer for the work.

On your first call

Awais Naeem

Liaixon Marketing

Designs, writes and runs Liaixon Marketing.

On your first call

Mitchel Rubinstein

Founder & Managing Member

Sets direction, leads business development and client meetings.

Also answering for the work02

  • Frank Tragni

    Partner & Managing Member

    Owns finances, contracts, compliance, and the business case behind every proposal.

  • Nicholas Skamarak

    Director of Business Development

    Leads business development across the target market and supports client success.

Liaixon Marketing LLC
2 Bridge Ave, Suite 324, Red Bank, NJ 07701

Terms, in words

The terms, before the fine print.

Four clauses you can hold us to, initialled before you sign anything. Every engagement is proposed individually.

Terms of engagementLiaixon Marketing / Red Bank, NJ
  1. 01Ownership

    Initial 01

    You own the brand, the site and the accounts.

    The domain, the content and every account stay in your name. We work inside your accounts, not ours.

  2. 02Budget

    Initial 02

    Scope and budget, fixed in writing.

    Configuration and budget are fixed in writing before anything starts. Every engagement is proposed individually after we hear the scope.

  3. 03Reversible

    Initial 03

    Nothing you can't take with you.

    No lock-in to systems you cannot take with you. If we stop working together, everything stays with you.

  4. 04Measure

    Initial 04

    One number, every month.

    Work is measured on enquiries and discovery sessions booked, not likes, impressions or vanity metrics. Reported every month.

For Liaixon MarketingSigned

Left blank until the written assessment and a fixed budget are in your hands.

For youNot yet

After you book

Four steps, always in this order.

Read first. In writing before it starts.

  1. 01When you book

    You book a discovery session.

    A partner replies the same business day.

    A reply from a partner

  2. 02Before we talk

    We read your site and social.

    We read your website and social presence first.

    Your site, marked up

  3. 03When we talk

    We open with what we found.

    The first conversation opens with the specific issues found, never a generic pitch.

    An agenda built from findings

  4. 04After we talk

    A written Marketing Assessment.

    Findings on your website, social, brand, search and paid activity, a recommended configuration, and a fixed budget in writing before anything starts.

    Budget, fixed in writing

Questions

Asked before anyone books.

The 5 we hear most, answered plainly. Anything else, ask on the call.

  • One number: discovery sessions booked. A session counts when a qualified prospect books a meeting with your firm. Work is measured on enquiries and sessions, not likes, impressions or vanity metrics, and paid campaigns are run against cost per meeting, reported every month.

  • Every engagement is proposed individually. It opens with a written Marketing Assessment of your website, social, brand, search and paid activity, which recommends a configuration and fixes the budget in writing before anything starts. Ad spend is paid directly to the platforms, so you always see exactly what was spent.

  • You do. You own the brand, the website, the domain, the content and the accounts. Nothing is locked to us, and there is no lock-in to systems you cannot take with you.

  • Real estate and construction firms are who we work for, New Jersey first: brokerages, developers, land and home builders, and construction companies. Long cycles, high values, relationship-led deals. The leadership's operating history is in real estate and insurance, stated as background, not as client results.

  • It depends on the channel, and we say so up front. Fixes to the website and to paid campaigns can show within weeks. Search and LinkedIn compound over months. You see the number every month either way.

Start here

We read yoursite first.Then we talk.

Book a discovery session

A partner replies the same business day.

Get seen. Stay handled.

Red Bank, NJEastern time2 Bridge Ave, Suite 324Proposed individually, after we hear the scope